I'm Shelby, an OBM and
Systems Specialist

As an OBM (Online Business Manager) & Systems Specialist, I help coaches like you streamline their businesses. Imagine a world where you don't have to waste your time trying to figure out the tech on the backend of your business!

THE RIGHT HAND GAL FOR COACHES

Pure Virtual was established in 2021 after a very rough year of working as a marketing manager. I'd had enough of the corporate world and was desperate for more freedom. After starting Pure Virtual, I held off on streamlining the backend of my business. Then I suddenly had five clients and I was stressed af.

When starting a business, it's easy to get caught up in the pretty things, like your website, social media, and branding. All of the not-so-pretty tech things tend to get pushed aside until you're stressed TF out and on the edge of burnout. I've been there and done that!

Once systems & organization are in place... your life gets a WHOLE lot easier! That's why I focus on systems and streamlining. I want coaches to be able to focus on the parts of their biz that they are stellar at all while their biz is running more smoothly than ever! 
  In the past year, I have helped over 20 clients, launched over 10 courses/programs, and streamlined numerous coaching businesses.

I help coaches run their business on autopilot.

Well first things first, I'm a Virgo, Enneagram 6, ENFJ, and a Generator.
Basically, I was born to solve problems in the most fun way possible.

But you came to this page to get to know the REAL me.

I'm a Southern gal, born + raised in Fort Worth, Texas. I graduated from the University of Arkansas with a degree in... Animal Science? Yeah I'm still not too sure what I was thinking.

I think you may have noticed by now that I am all about having FUN in life + in biz. When I'm not working, you can find me reading (pls send me your book recs), hanging out with my pups Theo + Ollie, or bingeing the latest cringey dating show on Netflix (don't even get me started on Love is Blind lol). 



I'M OBSESSED WITH:


Gilmore Girls

MY FAVORITE PERSON IS:



My Mom

Favorite drink:



Margarita


MY HOBBY:





Reading

What I am currently into

I COULDN'T LIVE WITHOUT:


TikTok

BEST VACATION SPOT:


Cinque Terre

MOST IMPORTANT LESSON:



Boundaries are Necessary

FAVORITE ICE CREAM:




Moose Tracks

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